Smileactives is a modern oral care brand focused on delivering visibly whiter teeth and healthier smiles through innovative, results-driven products—combining efficacy with approachable, everyday routines.

I art directed photoshoots and led the team through Smileactives’ brand evolution, designing all digital assets across web, paid media, Amazon, and TikTok Shop—ensuring a cohesive, modern, and results-driven brand presence.