JLo Beauty is a skincare brand founded by Jennifer Lopez, rooted in the belief that healthy, radiant skin comes from consistent care and timeless beauty rituals—delivering glow-forward, results-driven formulas inspired by Jennifer’s own skincare philosophy.

As the Digital Art Director I led the DTC launch of Jennifer Lopez’s skincare brand. From debut through post-launch, I focused on maximizing brand impact and sustaining momentum across initiatives that supported key business development goals.