“The goal is not to be
better than the
other man, but your
previous self.”
–Dalai Lama
Joanne Solis is an industry professional with experience in fashion, advertising, life-style and digital marketing for companies such as Forever 21, Banana Republic and Casamigos Tequila. She has designed global advertising campaigns, in-store graphics, digital marketing campaigns, UX/UI for Forever 21, visual merchandising for Banana Republic, and contributed to the international expansion for Casamigos Tequila.
Joanne first joined the Global Creatives Team at Forever 21, where she designed global OOH advertising campaigns in San Francisco, New York, London and Tokyo. She also handled in-store graphics, seasonal print ads, internal communications, and digital graphics. From here Joanne moved to Zeesman Communications, where she worked on large strategic campaigns for clients such as USC Marshall, LADOT, Technicolor, and Disney. She designed websites, weekly digital email campaigns, printed books in this fast-paced advertising agency. From here Joanne moved to the high profile company, Casamigos Tequila as the Sr. Designer, where she focused on Casamigo's international expansion, including Mezcal bottle design, seasonal packaging, social media content creation, copy writing, retouching, apparel design, licensed merchandise, special events and event experiences. With high profile owners George Clooney and Rande Gerber, all design assets are meticulously designed and sourced with premium-grade material, including the annual star-studded Halloween Party, where Joanne participated in concept, design and creation of the design assets. Furthermore, Joanne designed weekly events with invites and promotional PR material. During her 3 years at Casamigos, she elevated the Brand's image by art directing new life-style and cocktail photoshoots, thus raising the brand’s image to better compete with other premium spirits.
CLIENTS :
Casamigos Tequila
Disney
Forever 21
JLo Beauty
Kind Science
LADOT
Marriott Bonvoy
Meaningful Beauty
Paypal
Technicolor
USC Marshall